To navigate
this crisis, Lindt implemented significant price increases, averaging 19%
across the group for the year. Under different circumstances, such a move might
have caused sales to drop sharply, but in this case, it highlighted the brand’s
strength and well-established value. Growth was driven primarily by Europe,
which saw organic sales rise 15.3%, reaching 2.96 billion Swiss francs.
Outstanding performances came from the Nordic countries, the Benelux region,
Central and Eastern Europe, France, and Austria, all posting growth rates above
20%.
North America
also played a significant role, contributing 2.18 billion Swiss francs. The
rest of the world recorded organic growth of 11.7%, with particularly strong
results in Japan, Brazil, South Africa, China, and Chile, where Lindt opened
its first six stores in 2025.
In addition
to its premiumization strategy, Lindt has concentrated on product innovation
and expanding its direct retail network. The global launch of Lindt Dubai Style
chocolate was a remarkable success. Today, the group operates around 620
company-owned stores and 21 e-shops, achieving overall growth of 20.8%. Lindt
also reaffirmed its medium- to long-term strategic goals, targeting annual
organic sales growth of 6–8% and an operating margin increase of 20–40 basis
points per year starting in 2026.
