J.P. Morgan Asset Management has reached a new milestone in the global exchange-traded fund industry, becoming the world’s largest provider of actively managed ETFs. According to data compiled by Bloomberg, the asset management arm of the U.S. banking giant now oversees nearly 257 billion dollars in active ETFs worldwide, narrowly surpassing Dimensional Fund Advisors, which manages around 255 billion dollars.
This development marks a significant shift in a market long dominated by passive strategies. Active ETFs, once considered a niche segment, have grown rapidly as investors increasingly seek products that combine the flexibility and transparency of ETFs with the potential for active decision-making and enhanced returns.
While J.P. Morgan Asset Management has taken the global lead, the picture is slightly different in the United States alone. In the U.S. market, Dimensional Fund Advisors still holds the top position, thanks in large part to its aggressive conversion of traditional mutual fund assets into ETF structures. This strategy has allowed Dimensional to quickly climb the rankings and capture substantial market share domestically.
J.P. Morgan’s ascent, however, has been driven by steady and consistent inflows into its actively managed equity ETFs, particularly those based on derivatives. These products have resonated with investors seeking income generation, downside protection, or more sophisticated portfolio strategies. The bank’s success comes within a global ETF market valued at approximately 19 trillion dollars, highlighting the scale and importance of this achievement.
Demand for actively managed ETFs accelerated sharply in 2025, with both retail and institutional investors allocating significant capital to these products. Bloomberg Intelligence data show that the share of actively managed ETFs within the U.S. market – worth nearly 14 trillion dollars – has doubled in less than a decade. This growth has been fueled in part by rising interest in leveraged funds and derivative-backed strategies, which offer tailored risk-return profiles in a volatile market environment.
Among J.P. Morgan’s flagship products is the J.P. Morgan Nasdaq Equity Premium Income ETF (JEPQ), a 34-billion-dollar fund that tracks major technology stocks while generating additional income through an options overlay strategy. In 2025 alone, JEPQ attracted more than 10 billion dollars in new inflows, underscoring strong investor appetite for income-oriented equity solutions.
Another key product is the J.P. Morgan Ultra-Short Income ETF (JPST), which manages around 36 billion dollars and appeals to investors seeking capital preservation and liquidity in uncertain market conditions.
Together, these products illustrate how J.P. Morgan Asset Management has positioned itself at the forefront of innovation in the active ETF space. By combining scale, product diversity, and responsiveness to evolving investor needs, the firm has secured its leadership role in one of the fastest-growing segments of the global asset management industry.
