AS Roma have officially unveiled a new commercial
partnership with Gissah, a leading luxury fragrance brand from the Gulf region.
Following reports that emerged earlier this week, the club has now confirmed
the agreement, marking another step in its international growth strategy.
In an official statement, the Giallorossi announced
that Gissah will become the club’s new Fragrance Partner, launching a
collaboration that goes beyond traditional sponsorship. The partnership will
include the creation of an exclusive co-branded perfume line, designed
specifically for AS Roma and inspired by the club’s identity and global
fanbase.
Gissah is widely recognized in the Middle East for
blending traditional Arabian perfumery with contemporary design and
international influences. The brand has built a strong reputation for producing
high-end fragrances that combine craftsmanship, storytelling, and modern
luxury. Speaking about the agreement, AS Roma’s Chief Business Officer Michael
Gandler said:
“We are proud to welcome Gissah as a new partner of the Club. This
collaboration represents a meeting of cultures and values, where football,
luxury and lifestyle come together. The creation of a co-branded fragrance is a
unique expression of our identity and will allow us to build an emotional and
sensory connection with our fans around the world”.
Gissah CEO Bashar AlAmir also highlighted the
strategic importance of the partnership:
“This partnership with AS Roma represents a major step in Gissah’s global
growth journey. We are honored to collaborate with such a historic and
passionate club. Through this collaboration, we aim to unite the essence of
Italian football tradition with Middle Eastern craftsmanship, creating a
cultural dialogue that elevates both brands”. The name “Gissah”, which
means “story” in Arabic, reflects the brand’s storytelling philosophy. The
agreement with AS Roma marks Gissah’s first-ever entry into the world of
football and represents a significant move in its expansion toward the European
market. For AS Roma, the partnership further strengthens the club’s presence in
the Middle East, a region where the club has steadily increased its strategic
and commercial footprint in recent years.
Founded on the fusion of heritage and innovation,
Gissah currently operates more than 180 stores worldwide, with a strong
presence across Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain,
and Oman. The brand is widely regarded as a market leader in luxury Middle
Eastern perfumery and aims to establish itself as a key reference point in
Europe for consumers seeking distinctive, high-quality fragrances with strong
personality and narrative depth.
