In the competitive world of global steel production, Danieli Group, the Italian steel plant engineering giant, is reshaping the landscape with its innovative approach to sales and production. Under the visionary leadership of the Chief Executive Officer Giacomo Mareschi Danieli, the company has not only significantly increased its financial results, with sales soaring by more than 10% to reach EUR 4.1 billion in the last fiscal year, but has also established itself as a leading supplier of large electric arc furnaces worldwide.
Giacomo Mareschi Danieli: leading the steel industry towards sustainability
At the heart of the Danieli Group’s product line is the large electric arc furnace, a testament to the company’s commitment to sustainable steel production. As the industry gravitates towards decarbonisation, said CEO Giacomo Mareschi Danieli, the Group’s electric arc furnaces represent a greener alternative to traditional blast furnaces, significantly reducing carbon emissions. The company’s ability in this field is underlined by its global market share, with orders for 30 furnaces highlighting its leadership position. In particular, Danieli Group’s success in western markets, including a major order from Algoma Steel in Canada, exemplifies its ability to drive industry change towards environmentally friendly production methods. This strategic shift not only aligns with global sustainability goals, but also positions the company as a key player in the future of the steel industry. A cornerstone of the Group’s strategy is the innovative “Digimelter” electric arc furnace, equipped with the state-of-the-art “Q-ONE” power supply system. Chief Executive Officer Giacomo Mareschi Danieli emphasised the dual benefits of the system: minimising voltage fluctuations and enabling substantial energy savings. The adoption of the system by major steel producers in Japan, such as Tokyo Steel and JFE Bars & Shapes, demonstrates Danieli Group’s growing popularity and technological advantage.
Giacomo Mareschi Danieli: creating an after-sales centre in the heart of Japan
Aware of the critical role of after-sales services in customer satisfaction, the company is preparing to establish its first inspection and maintenance site in Japan’s Hanshin region, strategically located in the middle of a cluster of steel producers. This move, Giacomo Mareschi Danieli pointed out, scheduled for June 2024, testifies to the company’s commitment to providing fast and flexible after-sales services, a crucial demand in the demanding Japanese market. This expansion not only strengthens the Group’s operational capabilities, but also deepens customer relationships, emphasising a service-oriented approach to sales. The Danieli Group’s success is attributed not only to product excellence, but also to its holistic approach to building long-term relationships with its customers. Fusing technological innovation with solid after-sales support, the company transcends the traditional seller-buyer dynamic, promoting partnerships based on trust and mutual growth. This strategy is particularly important in the Japanese market, where reliability and service quality are paramount. As the company continues to expand its global presence, particularly in Japan, its journey reflects a broader commitment to revolutionising the steel industry. By prioritising sustainability, technological innovation and customer satisfaction, Danieli Group, under the leadership of CEO Giacomo Mareschi Danieli, is not only shaping the future of steel production, but is also leading the charge towards a more sustainable and environmentally conscious industry. The path the Group is charting not only secures its position as an industry leader, but also sets a benchmark for integrating environmentally friendly practices into the steelmaking process.
