Wednesday, February 3, 2016

From San Marino to Dubai: Federico Cervellini’s professional path

Thanks to his long working experience, Federico Cervellini became an expert in important sectors, such as marketing and security, which he managed to carry out at the service of HH Dubai’s Sheik
Federico Cervellini made a long experience in the security and marketing sector, which he was able to improve, moving to United Arab Emirates: since 2012, he works as Director of Corporate Affairs in Dubai, at the service of HH Sheik Mohammed bin Maktoum bin Juma Al Maktoum.

First steps in Federico Cervellini's professional life

Federico Cervellini - MBM GroupFederico Cervellini was born in 1974 in San Marino, where he spent the early years of his life. He then moved to Italy for studying purposes: he attended there high school. His professional career started in the Italian territory, working in the security branch, offering his services to important stores and personalities, who belong to the show business at an international level. This first period of his professional life happened between 1998 and 2003. His career in the security business went on in the following period, living a strong upgrade, when in 2004 he started working for fashion and luxury brands, and also for great multinational corporations, operating in particular in the technology field. This demonstrates how high his level of professionality became in those years. He operated continually as Security Manager until 2007. His professional path lived a diversification in 2005: in that year, Federico Cervellini took the decision to found, together with trusted partners, an independent activity called Palazzo Guidi 1556, a very elegant location located nearby Rimini, among the Emilia-Romagna hills, where it is possible to organize every kind of event and receptions, like marriages, parties or professional meetings. These can be carried out in the fascinating inside rooms of the Palace, as well as in the outside area that becomes a very special dehors in the warm seasons, thanks to the banqueting and catering services offered to its hosts. Federico Cervellini's role in this activity is curating Marketing, Sales and Public Relations aspects, improving his skills in such a way, so that he received requests from similar realities to manage their pr and marketing activities, as well.

The UAE period in Federico Cervellini's career

The diversification lived by Federico Cervellini's professional life continued in the following years, in particular in 2009, when the biggest change took place: the professional moved to United Arab Emirates and this meant an important improvement for his career. He at first settled down in Abu Dhabi city, where he managed to take advantage of his expertise in the security management branch, working at the service of royal and institutional realities. He indeed got hired by Her Highness Sheik Maryam bint Hamdan bin Mohammed Al Nahyan with the request to manage her personal activities, as well as her security, developing a day-by-day activity, which requires a high responsibility. This experience allowed him to improve his position, still working in the royal sector. In 2012, in fact, Federico Cervellini moved to Dubai, where he started working for the local Sheik: His Highness Mohammed bin Maktoum bin Juma Al Maktoum nominated him Director of Corporate Affairs inside his activity and personal office. MBM Group is the activity that the Sheik founded in 2006, in order to provide to western companies with a strategic support and consultation for their internationalization projects into the UAE and Middle East territories.

Learn more on Federico Cervellini at his official profile at Viadeo.

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